2025 AAR Tradeshow March 11–15
Attendance: 1,300 attendees
GOAL
To communicate the value of ACR® membership at the AAR meeting through the booth, speaking engagements and sponsored events.
STRATEGIES
- Targeted messaging for the audience attending the conference.
- Promote related ACR programs and services pre-meeting, during and AAR meeting
- Promote through an integrated marketing and communication plan, disseminate messaging and resources via a variety of channels — website, ACR newsletter, social media, collected leads and signage.
- Provide a giveaway to collect profile information.
- Develop a digital conference bag that is customized for this event.
MESSAGING
The pre-event blurb in Member Update
Subject: Visit Us at AAR — Discover ACR Programs and More
We’re excited to announce that we’ll have an exhibit at the upcoming Association of Academic Radiology (AAR) event! Be sure to stop by our booth to learn more about our valuable programs and resources, including:
- Leadership Education
- Radiology-TEACHES®
- Radiologic-Pathology CoursesFellowships and Grants• Discounts on upcoming programs and much more
Take a moment to update your ACR profile, and you’ll receive a complimentary ACR-branded hat.
Post-meeting email blurb to leads collected.
Subject: Thank You for Visiting Us at AAR
Thank you for stopping by our booth at AAR. We appreciate the opportunity to connect with you.
To help you make the most of your experience, we’d like to share our Digital Conference Bag. Inside, you’ll find exclusive show discounts on several of our education programs. Visit the page for all the program details and discount codes
If you have any questions or need additional information, please don’t hesitate to reach out. We’re here to help!
Preliminary Digital Conference Page Copy:
Our Focus Is Your Future
The American College of Radiology® (ACR®) is committed to helping you refine your skills and perform at your best. Visit our booth daily during exhibit hours to connect with our team and learn more about ACR programs and services.
Renew your membership or update your profile at the booth and take home some ACR swag!
What’s New at ACR? Updates From Staff and ACR Leaders
The ACR is focused on helping you hone your skills to perform at your peak. Stop by our booth daily during exhibit hours Tuesday–Wednesday, 6:30am–5pm; Thursday, 6:30am–5pm; and Friday 6:30am–noon to chat with one of our team members about ACR programs and services.
Exhibit Hours
Tuesday–Wednesday, 6:30am–5pm
Thursday, 6:30am–5pm
Friday, 6:30am–noon
Don’t miss the meet and greet with ACR CEO Dana Smetherman, MD, MPH, MBA, FACR, FSBI Tuesday 9-10a PT, Wednesday 11-12p PT, Thursday 3:30-4:30 PT and Friday 7-8a PT
ACR Presentations at AAR
- Monday: Association of Program Coordinators in Radiology (APCR) Welcome Celebration.
- Tuesday: ACR Updates for Trainees, Alan Matsumoto, MD, MA, FACR.
- Wednesday: APDR Welcome Breakfast and AIRP Best Cases Award Presentation.
- Wednesday: Meet update ACR Representatives at the AMSER/ACR Networking Event Reception .
- Friday: ACR Updates for program coordinators — Presenting updates on PPM, DXIT/RadExam, CPI and other ACR programs.
ACR supports the following AAR Annual Meeting programs:
- ACR-AAR Research Scholar Program
- A3CR2 Networking Lunch
- ACER Reception
- AMSER Reception
- Harvey L. Neiman Award
- APDR Keynote Lecture
- Program Director Bootcamp
- APCR Reception
- DXIT Contribution for the APCR Outstanding Coordinator Award
- AIRP® Contribution for the APCR Outstanding Coordinator Award
Save on ACR Events and Courses
As an AAR attendee, you receive discounts on upcoming ACR events, including:
- ACR Radiology Leadership Institute® Summit — Save $100 on early-bird rates with code RLIAAR100. Discount good through April 14, 2025.
- ACR Institute for Radiologic Pathology — Save 20% on all categorical courses with discount code: (TBD).
- 2025 Quality and Safety + Informatics Conference — Register now to save $300 with the Savers Special.
New and Upcoming Opportunities
Explore the relaunch of Radiology-TEACHES® offering the same great content, now with easier access. No registration or user accounts required, and it’s free to everyone.
Pre-registration details for Communities Crushing Cancer will be online soon for #CCC2025. In the meantime, if interested in participating, contact us at info@radhealthequity.org.
The success of the ACR is closely tied to the remarkable dedication of volunteer members. Discover how to get involved with ACR chapters, commissions, committees or international outreach.
ACR Commitment to Academic Radiologists: Specialized Education Programs
The ACR Radiology Leadership Institute® offers professional development programming, leadership skills training and networking opportunities for every step of your career journey.
- RLI Resident and Fellow programs target emerging leaders, including residents and fellows, and provide the resources and training to support foundational leadership knowledge and professional development training to support them throughout residency, fellowship, and the transition to their first job.
- RLI Resident Milestones
- RLI Leadership Essentials (Will add soon)
- RLI Kickstart Your Career
- RLI Mid-Career programs offer resources and training designed to empower mid-career radiologists in navigating the complexities of today’s health systems. Our courses provide access to practical business and management training that can be immediately applied, preparing them for advanced leadership roles.
- RLI Learning to Lead
- Breakthrough
- RLI Summit
- RLI Executive-Level programs empower top radiology executives with essential skills to navigate an evolving healthcare landscape. Our programs foster a collaborative environment where senior leaders exchange insights and strategies, enhancing their ability to adapt to emerging service demands and reimbursement changes.
- RLI Summit
- ACR-RBMA Practice Leadership Forum
The Two-Week Virtual Medical Student Curriculum provides medical students with a virtual curriculum of evidence-based strategies for imaging services and the chance to experience the science and diversity of modern imaging.
Access a large radiology education library specializing in topics for medical students through the Medical Student Curriculum Building Blocks. This free library contains more than 75 resources including videos and downloadable presentations. Easy to access, library membership requires no application.
STARS is a national online exam system and database for assessing students throughout their radiology courses. The STARS exam covers a variety of topics about pathologic findings diagnosed with imaging within major organ systems.
Join the ACR Medical Student Section for resources, support and opportunities to learn and master new skills, make connections and build a meaningful career in radiology.
Coming Soon: The ACR Oral Board Preparatory Resources and Course will help residents and fellows prepare for the ABR Oral Board Examination. Resources will include guides on how to present clearly, calmly and logically with mock interview examples. The course will offer a simulated practice exam in a safe and non-threatening environment.
Discover high-caliber courses for enhanced learning at the ACR Education Center, either in person or online. Designed to meet your schedule, the Education Center offers unique cases and the ability to earn CME credit from the comfort of your own home or office, all for better patient outcomes.
Each virtual course includes:
- Pre-recorded lectures.
- 20 full DICOM cases.
- A two-hour, pre-recorded faculty case review session.
- The ability to walk away with new skills and strategies.
Funding Your Future: Scholarship and Fellowship Opportunities
Apply for one of our many scholarships and fellowships:
- MSK Fellowship
- GU Fellowship
- AIRP Observership Program
- Richard L. Morin, PhD, Fellowship in Medical Physics
- Bruce J. Hillman, MD, Fellowship in Scholarly Publishing
- Fellowship in Informatics
- Harvey L. Neiman Health Policy Institute® Fellowship
- Amis Fellowship
- Goldberg Reader Travel Grant
- Moorfield Fellowship
TACTICS
E-newsletters
- ACR Daily Scan
- ACR Member Update
- ACR Educator
- ACR Radiology Landscape
- ACR Quality & Safety Newsletter
- JACR® Update
Post email to leads collected at AAR:
Engage
ETA — Week of March 3
- Promote ACR presenting AAR
Social Media
ETA – During the meeting March 10-14
- Looking forward to my session on [describe topic] at #AAR25! @RadiologyACR #AARad #RadEd
- I'll be at the @RadiologyACR booth during #AAR25 -- stop by to learn more about [briefly describe areas of interest]. #AARad #RadEd
- So excited to see @RadiologyACR at #AAR25! Stop by their booth to discover the quality radiology leadership programs that #ACRRLI has to offer. Plus, save on #RLISummit registration as an AAR attendee. #AARad #RadEd
- Are you a #MedStudent attending #AAR25? Find the resources, support and opportunities to learn and master new skills, make connections and build a meaningful career in radiology with the ACR Medical Student Section at the @RadiologyACR booth! #AARad #RadEd
BUDGET/EXPENSES
Staff Time.
SUCCESS MEASURES/OUTCOMES
- Website traffic to the digital conference bag (40 views)
- Hat giveaways (40)
- Email updates from RFS (25)
- CAT course sign-ups
- FREE CPI (300 given away)
- QS+I Sign-ups (5)
- Applications for Fellowships and Scholarships (3)
- Leadership essentials sign-ups (10)
MPAC PROJECT TEAM
- Reina Munsch, VP MPAC
- Shelby Beckett, Senior Marketing Services Manager
- Crystal McIntosh, Senior Website specialist
- Debbie Kakol, Senior Digital Media Specialist
Discover the Benefits
of Belonging
When you join the ACR, you join a community committed to elevating the field of radiology—and a world of benefits.
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Free and Discounted CME
As an ACR member, you can take advantage of educational opportunities—and earn as much as 91.25 CME annually.
Networking
Connect with leading experts in the field, grow your career and get involved in a community committed to empowering radiology and each other.
Tools and Resources
Gain access to a wealth of members-only resources and stay abreast of the latest trends and evidence-based guidelines.